Created: Fri, 24 Jan 2014 07:42:00 MST
Updated: Fri, 24 Jan 2014 08:28:52 MST
GRAND JUNCTION, Colo. - Friday marks the one-year anniversary for the Fruita Fourth Friday events.
The Friday night, celebration includes live music, art displays and poetry readings.
Aside from the artwork, they will be having a fashion show, country concert, food and craft beer.
Organizers say the first year they have seen a change in the business atmosphere.
"Being a year into it in, Fruita Fourth Friday, we are seeing a lot more business collaborating together to make events happen,” said Fruita Advisory Board president Jeanine Purser.
There are 11 businesses participating in this event.
Aspen Street Coffee owner, Tom Hinman, says it's a chance to get people interested in Fruita.
"Previous to this, there really wasn't a whole lot going on especially on Friday nights. So, it's given people a reason to come out and experience Fruita and see and what we have to offer here,” said Hinman.
Officials are asking visitors to look their best but it's not mandatory.
"We're asking everyone to dress up and look their best and we're expecting and hoping for a lot of people,” said Purser.
Friday, Jan. 24. events start at 6 p.m. to 10 p.m.