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Brown Cycles Benefits from Increased Tourism

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Updated: Thu, 21 Aug 2014 07:16:40 MST

GRAND JUNCTION, Colo. - Summer is one of the busiest months in the Grand Valley, with numerous festivals and activities drawing crowds of tourists.

The Grand Junction Visitor and Convention Bureau (GJVCB) released its July statistics for lodging tax revenue, showing a five percent increase from 2013.

Chris Brown of Brown Cycles in Grand Junction has noticed the increase in visitors at his Main Street storefront.

"We're also on a tourist route on Main Street, and so bikes are kind of eclectic for people. They speak to all age groups," said Chris Brown. "The last two, three summers have been kind of slow. This summer we just noticed we were busy all the time. Super consistent walk through traffic flow, which was really nice. It never let up and I'm not used to that."

"Currently for year to date in 2014, we're about five percent increase of lodging tax, which is three percent lodging tax over last year. It's bringing in new dollars which are being spent to support local businesses and specifically small business owners," said GJVCB's Mistalynn Meyeraan.

Brown has noticed visitors in his store seem to have a more positive attitude about spending.

"People's spirits seem to be up a lot more emotionally. They're sort of out having fun," said Brown.

"Generally, the improvement of the economy nationally is giving people confidence to travel again, and we're benefiting from that," said Meyeraan.

"It feels like it's getting better. I don't know what's driving it, but it sure feels like it's getting better," said Brown.

In addition to an increase in lodging tax revenue, the GJVCB also has seen an increase in the number of visitor guides requested to be mailed out, and GJVCB officials are hopeful it means more people will come to visit.

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