GRAND JUNCTION, Colo.-
Without proper funding, some favorite local events around the Grand Valley may not go on. In order to prevent this from happening, the Grand Junction Visitor and Convention Bureau plans to meet to discuss which events in the coming months will need their support.
"It's a great industry and it's a huge economic engine for this community," said Barbara Bowman, division manager of the Grand Junction Visitor and Convention Bureau. "So many of these events, it's their opportunity to promote them outside of the town and bring in more visitors, which of course is more positive economic impact."
With the summer season drawing near, those at the bureau have one vital thing on their minds: tourists, and how to get them here. Although we're right on the heels of major events like Country Jam, the board is looking to the future and how they can help fund events that will draw in crowds.
"So our ultimate goal is to get guests here to spend money, to stay the night, to go to restaurants, to go visit the local businesses and those dollars will come back to us and we can keep promoting Grand Junction," said Mistalynn Meyeraan, public relations coordinator of the Grand Junction Visitor and Convention Bureau.
The bureau is funded by the 3-percent lodging tax. With this tax revenue up more than 6 percent this year, the bureau is optimistic for the coming months.
Every year, the board funds nearly 17 events, and the events they are currently looking to fund will take place in September, October and November.
"And it could go up from there,” said Bowman. “It just depends on how many events apply."
The events they're funding this summer, such as Lavender Fest, were decided on during previous meetings. If you’re interested in getting your event funded, click here.