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Sprouts Opens New Location in Grand Junction

by KREX News Room
by John Dias

Story Created: Jan 16, 2013 at 1:21 PM MDT

Story Updated: Jan 16, 2013 at 4:13 PM MDT

GRAND JUNCTION, Colo.- After months of waiting, a new store in town is hoping to help residents fill their shopping carts with healthier options.

Sprouts Farmers Market in Grand Junction officially opened their doors at 1450 W. Independent Ave. a half an hour earlier than expected on Wednesday, to cater to the crowds waiting in the cold.

“Our prices are fantastic,” said Mike Rogers, store manager. “The quality of our produce and bulk food section, as well our meat department is awesome.”

Sprouts is known for their fresh produce and affordable prices. Officials are eager to have their 150th store constructed in Grand Junction.

“We're unique and the valley is really looking for healthy options and value,” said Jannet Little, nutritionist with Sprouts. “So our pricing is extremely good, and especially because it’s high quality.”

The 20,000 square foot facility is distinctive in many ways. For they not only have, what officials say, a one of a kind bulk section.

“We have over 300 hundred different items that people can buy as much as they want, or as little as they need,” said Little.

The market also has the largest selection of vitamin and body care, as well as their "essential four,” which are the four basic supplement categories the market would like to introduce to their consumers, if they're looking to enter the world of vitamins and supplements.

“We have about 10,000 items in our body care and vitamin departments combined,” said Amy Martin, vitamin merchandiser for Sprouts. “We are showing our customers that they can address almost any health issue that they may have with lifestyle diet and supplementation. So we are really coming together as a store to help our customers with a healthier lifestyle.”

The new store is also working to develop partnerships with neighborhood farmers, because they say they're all about procuring as local as possible.

Officials from the Grand Junction Area Chamber of Commerce stopped by the store for their ribbon cutting ceremony, and are anticipating success for the store.

“We are in a recession, but by the same token, I think there is a reason for optimism out there and certainly this is a store that exemplifies that,” said Leif Johnson, of the Grand Junction Chamber of Commerce.

Until now, the closest Sprouts was either in Denver or Salt Lake City.

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