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Snowmass Village Grows While Keeping Small Town Feel

by KREX News Room
by Amanda Brandeis

Story Created: Jul 13, 2012 at 7:13 PM MDT

Story Updated: Jul 14, 2012 at 7:58 AM MDT

SNOWMASS VILLAGE, Colo.- Snowmass was once called a "sleepy summer town," but that's not the case anymore.

"We are really only scratching the surface. We have big plans for the future," said Steve Sewell, general manager of the ski area in Snowmass.

Bart Menscher, a homeowner, said, "It's great winter, but Snowmass Colorado is just summer!"

Mayor Bill Boineau said, "We're trying to hit all sorts of target markets."

However, they don't want to do so at the expense of losing the small town feel that residents and visitors have become so familiar with.

"I don't think most of us want the town to change dramatically," said homeowner Mike Murray.

"Having just enough economic vitality year round to be a successful world-renowned resort, but to also maintain the quality of life," said town manager Russell Forrest.

Officials drafted a comprehensive plan several years ago. It's a plan aimed at fueling economic growth, but balancing that with traditional Snowmass Village.

"By 2025, Snowmass Village is still a wonderful place to live, we still have incredible views, has a phenomenally high quality of life, but it's also a complete and well-rounded resort community," said Forrest.

There are some specific areas officials are targeting. "How do we create additional amenities? Summer, by expanding our trail system. However, also making sure that our road system is relatively uncongested," said Forrest.

Town leaders say they don't plan on installing traffic lights any time soon; however, one busy area may be converted into a roundabout soon to handle an increased flow of traffic. "Let's only be as large as it takes," said Boineau.

"We would all like to see more tourists and a little more growth, but not too much," said Chonnie Jacobson, a resident of Snowmass Village.

Sewell said, "Change is inevitable. I would say trust your community leaders and voice your opinions."

Town leaders hope their strategic plan for change will be embraced by the community. They believe if everyone can work together, the unique town of Snowmass Village will continue to change, but also stay the same.

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