Grand Junction Among Highest in Political Ads, Locals Weigh In
KREX News Room
GRAND JUNCTION, Colo.- A Wesleyan Media Project survey shows Denver, Colorado Springs and Grand Junction are among the top markets in the country for political ads.
Denver sits at the top of the list with 7,770 ads running from Sept. 9-30. Colorado Springs ranks 11th with 4,878 and Grand Junction is 12th highest with 4,661.
NewsChannel 5 asked local residents how they felt about this bombardment of propaganda.
"I think they run political ads to get a small minority of the population who are trying to swing either way, so political ads, in my opinion, are a pretty good thing," said Bryan Richmond, a supporter of the commercials.
"It just shows the superficial value of our political system," countered Mike Provenzano, who said he finds no value in the ads.
Another resident is open to any assistance offered in this year's election. "I want all the information I can get," said Milton "Tony" Long.
As far as the accuracy of that information goes, some believe the attacks are misleading.
"If I was a sheep in the herd it would lead me in the wrong direction," said Provenzano.
"A lot of political advertisements misconstrue the facts or stretch the truth a little bit," added David Martinez, the president of Colorado Mesa University's College Democrats.
"I tend to look at them with an open mind and see what they're trying to tell you," said Richmond.
While many voters agree fact checking should be done more often, most admit they don't always keep up with it.
In addition, the next generation of voters reacts to the television commercials in a slightly different way. Having grown up on social media, many say they tune out television ads altogether.
"We want those faces and political manpower involved and not just telling us what to think and how to vote," explained Martinez.
Politicians are well aware of that, but many first-time voters say the change in delivery doesn't necessarily make them more open to the message.
"We want them to get to know both of their candidates, and I think that it's important, but I think it's kind of reached its peak," added Martinez when asked if college students want to be targeted less.
Still, most people admit they will be voting.
"I vote because I still have the right," said Provenzano.
"If I vote I can try and straighten things out. If I don't, I don't have a say in what happens," added Long.
"That's where your opinion actually gets heard," explained Richmond.