Palisade Fruit Stands Look to Foot Traffic for Business
KREX News Room
PALISADE, Colo.- All weekend long, Palisade was busy with their Peach Festival but even though the festivities have since ended, the town's popular peaches are still receiving much attention.
Car after car, Palisade streets were full of tourists this month, bringing in much needed revenue to area fruit stands like Interstate 70 Fruit.
“In a day, we will sell 3 racks of peaches,” said Kierra Aiello, sales associate at I-70 Fruit. “On each rack, there are four shelves, and each has four boxes on them. So that’s how many flats we sell but box wise, we sell up to 100.”
Though this is the peak month for peaches, Aiello says this year has been one of the toughest since they lost most of their crops to frost.
“I-70 Fruit has only been open for about 10 years, but we are owned by Herman Produce and they have been open for 22 years,” said Aiello. “This is the first time in 22 years that they have lost 70 percent of the crops.”
Due to lack of resources, the market can't capitalize on wholesale this year, leaving them relying solely on foot traffic to make it through the season.
“So that means the prices are going to be higher,” said Aiello. “There's going to be less available. We are not going to be able to ship over to the Eastern Slope, or over to Utah. Everything that is being sold here, is pretty much all we have to sell.”
It's people like Randy Berry and his wife, who are both visiting from Denver, that I-70 Fruit and other markets are hoping will supply them with enough interest in their products.
“On our way back, we thought we would pick up a bunch of delicious fruits from Palisade and pickles here that taste so much fresher than Denver,” said Berry.
So whether it's a last minute summer trip, or a local resident just wanting a sweet treat, these markets hope business continues to boom all month long.
“We still need them to come in,” said Aiello. “Come say hi, and pick up a few peaches. We don't need you to buy a whole box but you know, bring a few peaches home.”
Distributors are expecting the peaches to be around until September.