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New Buxton Report Helps Future Business Owners

by KREX News Room
by Danielle Kreutter

Story Created: Nov 1, 2012 at 10:45 PM MDT

Story Updated: Nov 2, 2012 at 8:31 AM MDT

GRAND JUNCTION, Colo.- A report releasing valuable information for potential future business owners is now available thanks to leaders with Grand Junction and Mesa County.

The Buxton Report gives those who are looking to start a business a better idea of who lives around a certain area, how much they spend and on what items.

Five years ago, the city and county commissioned Buxton to research the demographics of the Grand Junction area to help business owners make smart moves.

"If a retailer or developer is looking at doing or adding some kind of services in this marketplace, we can at least tell them who's here, the trends of what they're buying and how they might anticipate having a business here," said Debbie Kovalik, department director of Grand Junction's Economic, Convention and Visitor Services.

A lot has changed in the last five years, including where people are spending their money.

The updated study shows local residents are spending more money outside of Mesa County on fast food, health and beauty products, and men's clothing, which shows what kind of stores may do well in our area.

Picking a successful location may be easier using data from the report.

"We can actually go into the software that we have through Buxton, and it can identify within a half mile what the daytime population is, what the work population is around that area and what the residential population is," said Kovalik.

She said that may make the difference between someone deciding to lease a building or being able to grow a business to the point of hiring more employees.

For a $7,500 report, she says it's invaluable.

"It's data, it's information, it does help people make wise business decisions, and those are the kind of things that are intrinsic," said Kovalik.

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