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Grand Junction Visitor and Convention Bureau Looks to 2013

by KREX News Room
by Cori Coffin

Story Created: Nov 14, 2012 at 12:16 AM MDT

Story Updated: Nov 14, 2012 at 2:22 AM MDT

GRAND JUNCTION, Colo.- The Grand Junction Visitor and Convention Bureau says that digital is the way to go for the future of tourism.

In the VCB's annual review of advertising and outreach on Tuesday, the bureau highlighted some of their efforts in 2012 to bring more commerce to the Grand Valley.

The VCB says their 7.4 percent increase in tourism this past year will hopefully grow even more, thanks to a new state-of-the-art website.

"That is a huge success; that's a lot of money and a lot of effort to get that up and going. We changed from an old format and feel we're up to date now," explained Mistalynn Meyeraan, marketing and public relations coordinator for the GJ Visitor and Convention Bureau.

That website is more interactive with tourists to promote more repeat business locally.

The VCB plans on capitalizing even further on digital technology in 2013 with e-books that give out-of-towners a taste of Western Slope culture, as well as social networking.

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