GRAND JUNCTION, Colo.- With the devastating Broncos loss Saturday, some local businesses say they've lost something too, customers.
"The fans, the Broncos fans all left," said Veronka Ray, bartender at the Rocky Mountain Pub.
After double overtime, the loss to the Baltimore Ravens shocked 'Broncos Country', leaving some local businesses high and dry.
"It broke up right after the game was over. All these places during the Broncos games, they're busy, so I think it will hurt a lot of business," said Wayne Meuret, resident.
But the Rocky Mountain Pub is staying optimistic.
"Find new ways to bring people back," said Ray.
They're finding new specials to lure in crowds.
"We're a good bar, don't just stop coming here because the Broncos lost," said Ray.
For the Superbowl, the pub is holding a pot luck and drink specials to bring in various people.