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Halloween Sales Expected to Increase

by KREX News Room
by Danielle Kreutter

Story Created: Oct 17, 2012 at 10:16 PM MDT

Story Updated: Oct 17, 2012 at 10:58 PM MDT

GRAND JUNCTION, Colo.- With Halloween just a few weeks away, time is running out to grab all the spooky stuff you'll need.

A new study by research firm IBISWorld reveals consumers will spend more money on Halloween this year than they have since 2008.

Roger McClelland, owner of PartyLand in Grand Junction, says his business has seen an increase in sales over the last three years.

"We're seeing folks a little more comfortable with buying a lot of the accessories, not so much the package deals, but significant amount of encouragement in what they're comfortable with," said McClelland.

Halloween spending is expected to grow 10.7 percent from last year through costumes, candy and decorations.

The study predicts an increase of 12 percent in Halloween costume shopping, which is being attributed to consumers shifting from do-it-yourself outfits to more expensive, ready-made costumes.

For the Ice family, their guilty pleasure isn't just the costumes; it's the decorations.

"Once we started decorating, numerous trips back and forth because we had to add more. Then something else came to mind or we had a better idea and went to get more and more," said Jessica Ice, whose family recently moved to Grand Junction.

It's music to a store owner's ears, especially with two weekends remaining before the big night.

"It's encouraging to see our community having fun and getting in the spirit of things," said McClelland.

McClelland says typically, the last two weeks leading up to Halloween tend to be the busiest, and he hopes those sales will add to the positive trend he's already seen this year.

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