Video: Colorado Avenue Construction: Sales Going the Wrong Way or Smooth Riding?
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Colorado Avenue Construction: Sales Going the Wrong Way or Smooth Riding?
01/09/09 - 04:00 PM
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Lindsey Eaton - bio
Grand Junction, Colo.

One coffee shop along Colorado Avenue couldn’t be happier to take one of their blends off the menu.
“We are getting rid of the Cone Zone, because we want all the cones to go.” Cookie Murraye, owner of the Colorado Java House, says she braced herself when she heard the news about the construction. “I had no clue it was going to be this bad.”

The economy blended with the construction dropped her sales nearly 40%. “We thought there was no way the economy could affect a cup of coffee, but the customers who were ordering the lattes and the fancy-schmancy drinks. Now, they’re maybe only getting a plain cup of coffee.”

They’ve had to close down their shop two hours early to try to catch up with the lost costs. Among the Colorado Avenue business owners, construction was the table talk. “Everyone was concerned about their businesses, and the loss they were going to suffer,” Murraye said.

Although, just a few doors down, one business owner says even with all the detour signs, the construction mess slightly increased his business. The Shoe Man co-owner, Carson Park, says it’s all because of what’s on their shelves.

“It didn’t bother our customers to walk through the open torn up street, because they’re in dirty, muddy boots anyways.” Although their sales didn’t agree with the construction, the Colorado Avenue coffee lady and the shoe man say when the construction is completely done it will be a nice change for the area.

“The cones are coming down rather nicely,” Murraye said, relieved.

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